Media Advisory - Sport Chek unveils a digital interactive retail experience at the new West Edmonton Mall Flagship store

EDMONTON, Feb. 4, 2014 /CNW/ - Sport Chek is opening an 80,000 square foot store that will provide customers with a personalized, interactive experience second to none, with features that represent the next stage in the evolution of retail, merging technology with the in-store experience.

On February 5, Frederick Lecoq, VP of Marketing/E-Commerce and Paul Reid, VP of Operations at FGL Sports will conduct 45-minute one-on-one media tours, explaining many of the features that make this one of the most digitally-advanced retail stores in North America.

What:	45-minute media tours to unveil the new Sport Chek flagship store at West Edmonton Mall

Who:	Frederick Lecoq, VP of Marketing/E-Commerce, FGL Sports
	Paul Reid, VP of Operations, FGL Sports

When:	Wednesday, February 5, 2014 - 9:30 a.m. - 12 p.m.

Where:	Sport Chek West Edmonton Mall 2551 8882-170 St Edmonton, Alberta T5T 4M2

	- Directions to Sport Chek from mall exterior: Enter through the mall entrance located on 90^thAvenue - Level 1, entrance 2 Walk towards the 'Deep Sea Adventure' park where you will take the escalator up to Level 2 Turn left at the 'Deep Sea Adventure' Park, walk along the path until you reach Sport Chek on your left (beside H & M)

SOURCE FGL Sports Ltd.

For further information:

To book a tour time, contact:

Martha Heeney
North Strategic (for FGL Sports)
martha.heeney@northstrategic.com
Tel: 403-619-4926