DARTMOUTH, NS, Feb. 15, 2012 /CNW/ -
| WHAT: | Canadian Tire Corporation launches a loyalty program pilot across Nova Scotia. Ranked as one of the best in the country, the new program will co-exist alongside the much-loved Canadian Tire 'Money'®. | ||||||
| In keeping with Canadian Tire's deep commitment to the community, the program will include an option for customers to donate their points to their favourite eligible local charities and community groups. Representatives from Halifax's Adsum House will be on hand to receive the first card. | |||||||
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WHO: |
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Rob Shields, Senior Vice President of Marketing, Canadian Tire
Corporation Sheri Lecker, Executive Director, Adsum for Women & Children |
| WHEN: | Wednesday, February 15, 2012 10:00 A.M. - 10:30 A.M. AST | ||||||
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WHERE: |
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Canadian Tire Dartmouth Crossing 30 Lamont Terrace Dartmouth, Nova Scotia B3B 0B5 |
ABOUT CANADIAN TIRE CORP.
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of
Canada's most-shopped general retailers, offering everyday products and
services to Canadians through more than 1,200 retail and gasoline
outlets from coast-to-coast. Our primary retail business categories -
Automotive, Living, Fixing, Playing and Apparel - are supported and
strengthened by our Financial Services division, which offers such
products and services as credit cards, in-store financing, product
warranties, and insurance. Nearly 57,000 people are employed across the
Canadian Tire enterprise, which was founded in 1922 and remains one of
Canada's most recognized and trusted brands.
FOR MEDIA INQUIRIES
North Strategic
Nicole Grant
416.419.6577
Nicole.grant@northstrategic.com
Canadian Tire Corp.
Adrienne Alexander (on-site)
416.432.4405
adrienne.alexander@cantire.com