TORONTO, Nov. 30, 2015 /CNW/ - Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.a) ("CTC") is proud to announce that Duncan Fulton, Senior Vice President at CTC and Chief Marketing Officer at FGL Sports & Mark's, has been named Canada's 2015 Marketer of the Year by the Canadian Marketing Association (CMA).
Fulton has been integral to the company's focus on building its brand and establishing itself as the most innovative retailer in the world.
"Duncan Fulton has been a leader in driving change inside our company and has been essential to our journey to become the most innovative retailer in the world," said Michael Medline, President and Chief Executive Officer, CTC. "We are very fortunate in the past few years to have attracted and grown so many talented, digitally-savvy and brand-focused marketers across all of our retail banners."
Fulton has led the company's strategy for the last six years to tie its brand to sports and Canada's communities through a series of innovative sponsorship agreements, experiential events and integrated marketing and communication campaigns. Fulton led a talented group of marketers in the rebranding exercise of Sport Chek after Canadian Tire acquired the Forzani Group in 2011, leading to a Cannes Lion award for the 'Your Better Starts Here' campaign in 2013. Fulton was also instrumental in working with Facebook and Google to shift the company's historical print 'flyer' budget online, while still achieving double-digit sales increases. Successfully shifting the company's print budget to digital also won the company a prestigious Facebook Studio Award.
"It has been incredible to watch Duncan Fulton rise to the top of Canada's marketing community over the last five years," said CMA President and CEO John Gustavson. "We took particular notice of his role as a change agent within his company at a time when the rules inside the entire marketing industry are being rewritten. We also wanted to recognize the extent of his efforts in helping Canadian Tire's brand reaffirm its place as one of Canada's great business and community institutions."
The CMA Marketer of the Year Award is given to the individual who has continually displayed outstanding marketing acumen and leadership. This award may represent either a body of work over several years or an extraordinary achievement within the past year that has forwarded the cause of marketing in Canada, and perhaps beyond Canada's borders.
The most recent recipients of the CMA Marketer of the Year Award were: Dominic Mercuri, EVP and Chief Marketing Officer of TD Banks (2014); Dani Reiss, President and CEO of Canada Goose (2013); and Robert Deluce, President and CEO of Porter Airlines (2012).
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About Canadian Tire Corporation
Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the Company. For more information, visit Corp.CanadianTire.ca.
SOURCE CANADIAN TIRE CORPORATION, LIMITED
