Canadian Tire scores big with Connor McDavid

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TORONTO, Dec. 9, 2014 /CNW/ - Canadian Tire and Canadian Tire Jumpstart Charities (Jumpstart) announced the signing of Connor McDavid, Captain of the Ontario Hockey League (OHL) Erie Otters and eligible 2015 NHL Entry Draft player, as its newest Canadian Tire athlete partner and Jumpstart Ambassador. Connor McDavid will help reinforce Canadian Tire's position as Canada's home for hockey.

"We think Connor embodies everything that Canadian Tire wants in an athlete and a Jumpstart Ambassador. His character, passion for sport, and his commitment to his community of Newmarket, Ontario, are qualities of an athlete that fit naturally with Canadian Tire values," said T.J. Flood, Senior Vice President, Canadian Tire and Member of Canadian Tire Jumpstart Charities Board of Directors. "Sport inspires greatness and plays a role in helping Canadian families and athletes succeed. We are excited to welcome Connor to the Canadian Tire family."

"My first set of hockey equipment was a hand-me-down that my Dad had bought from Canadian Tire for my older brother," said McDavid. "I am lucky I've always had the support of my family and hometown behind me, I couldn't imagine not being able to play the sport that I love. Now that I am an official Canadian Tire athlete partner and a Jumpstart Ambassador, I am really excited to continue to give back to communities, while helping kids fulfill their sporting dreams."

Canadian Tire is proud to have a number of Jumpstart Ambassadors, including: Hayley Wickenheiser, Christine Sinclair, Benoît Huot, Rosie MacLennan, and Jonathan Toews - lead Jumpstart Ambassador.

As Canada's largest retailer of sporting equipment, Canadian Tire is the retailer customers have trusted for more than 90 years to give aspiring athletes their start in sports.

ABOUT CANADIAN TIRE CORPORATION
Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The nearly 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the Company. For more information, visit Corp.CanadianTire.ca.

ABOUT CANADIAN TIRE JUMPSTART CHARITIES
Canadian Tire Jumpstart Charities is a national charity dedicated to providing kids from low-income families with the opportunity to experience the benefits of organized sports and physical activities. With an extensive, national network of more than 330 local chapters, Jumpstart helps kids in communities across Canada by assisting with the costs associated with registration, equipment and/or transportation. Supported by the Canadian Tire Family of Companies, which includes Canadian Tire, PartSource, Gas+, Sport Chek, Atmosphere, National Sports, Sports Experts, Mark's and Canadian Tire Financial Services, Jumpstart has enabled more than 860,000 Canadian kids and counting to get in the game since 2005.

SOURCE CANADIAN TIRE CORPORATION, LIMITED

Image with caption: "Canadian Tire and Canadian Tire Jumpstart Charities (Jumpstart) announce Connor McDavid as its newest Canadian Tire athlete partner and Jumpstart Ambassador. (CNW Group/CANADIAN TIRE CORPORATION, LIMITED)". Image available at: http://photos.newswire.ca/images/download/20141209_C7735_PHOTO_EN_9201.jpg

For further information: Carol Endicott, Communications Advisor, D: (416) 480-3367, C: (647) 625-5476, carol.endicott@cantire.com