Women's Bobsleigh Phenomenon and Sport Chek-Sponsored Athlete Selected as Canada's Closing Flag Bearer for Sochi 2014

TORONTO, Feb. 23, 2014 /CNW/ - As premiere national partners of the Canadian Olympic Team, Canadian Tire, Sport Chek and Sports Experts congratulate their sponsored athlete Kaillie Humphries, and her partner Heather Moyse, on being chosen as Canada's flag bearers for the Closing Ceremony of the Sochi 2014 Olympic Winter Games. As the reigning Women's Bobsleigh champions in both the 2010 and 2014 Games, the Company is honoured to support Humphries as she leads the entire Canadian Olympic Team into Sochi's Fisht Olympic Stadium.

This past year Humphries officially partnered with Sport Chek - Canada's largest sporting goods retailer - and has been a key player for the Company's grassroots initiatives and marketing program, 'What it Takes' (#WhatItTakes). The campaign celebrates what it takes to become one of the best athletes in the world. Since becoming supporters of the Canadian Olympic Team, the Company has signed partnership agreements with 15 of the country's most successful amateur and professional athletes, including Charles Hamelin, Hayley Wickenheiser, Mark McMorris and Erik Guay.

Proud supporters of the Canadian Olympic Team, Canadian Tire, Sport Chek and Sports Experts are passionate about sports because it has been part of its DNA for 90 years. The Family of Companies has everything athletes of all skill and enthusiasm levels need to be involved in their favourite sport whether its families or friends playing together or athletes pushing themselves to new accomplishments.

About Canadian Tire Corporation
Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The nearly 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the approximately 85,000 people employed across the Company. For more information, visit Corp.CanadianTire.ca.

SOURCE Canadian Tire Corporation, Limited