Sport Chek-Sponsored Athlete Slides Into Bobsleigh Gold at the Sochi 2014 Olympic Winter Games

TORONTO, Feb. 19, 2014 /CNW/ - As premiere national partners of the Canadian Olympic Team, Canadian Tire, Sport Chek and Sports Experts proudly congratulate Kaillie Humphries on winning an Olympic gold medal for Canada in the Women's Bobsleigh competition. Humphries and Heather Moyse, the reigning 2010 Vancouver Olympic champions, held onto gold by edging out the United States who are taking home both the silver and bronze medals.

This past year Humphries officially partnered with Sport Chek - Canada's largest sporting goods retailer - and has been a key player for the Company's grassroots initiatives and marketing program, 'What it Takes' (#WhatItTakes). The fully integrated campaign celebrates what it takes to become one of the best athletes in the world. Since becoming a proud supporter of the Canadian Olympic Team, has signed partnership agreements with 15 of the country's most successful amateur and professional athletes, including Charles Hamelin, Hayley Wickenheiser, Steven Stamkos and Erik Guay.

Proud supporters of the Canadian Olympic Team, Canadian Tire, Sport Chek and Sports Experts are passionate about sports because it has been part of its DNA for 90 years. The Family of Companies has everything athletes of all skill and enthusiasm levels need to be involved in their favourite sport whether its families or friends playing together or athletes pushing themselves to new accomplishments.

About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.A) (TSX:CTC) is a Family of Companies that includes Canadian Tire Retail, PartSource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, Pro Hockey Life, National Sports, S3 and Atmosphere), Mark's, Canadian Tire Financial Services, and Canadian Tire Jumpstart Charities. With more than 1,700 retail and gasoline outlets from coast-to-coast, our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division. More than 85,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. Canadian Tire Retail, Sport Chek and Sports Experts are proud to be Premier National Partners of the Canadian Olympic Team.

For more information, visit Corp.CanadianTire.ca

SOURCE Canadian Tire Corporation, Limited