Women's Ice Hockey Alternate Captain and Canadian Tire-Sponsored Athlete Selected as Canada's Flag Bearer for Sochi 2014

TORONTO, Jan. 23, 2014 /CNW/ - As premiere national partners of the Canadian Olympic Team, Canadian Tire proudly congratulates Hayley Wickenheiser on being chosen as Canada's flag bearer for the Opening Ceremony of the Sochi 2014 Olympic Winter Games. The Company is honoured to support Wickenheiser as she goes for gold in Women's Ice Hockey and leads the entire Canadian Olympic Team into Sochi's Fisht Olympic Stadium.

"The team is absolutely thrilled and honoured that a member of the Canadian Tire Family will be introducing Canada's best and most promising athletes to the world at the Opening Ceremony," said Michael Medline, President of Canadian Tire Corporation. "Canadian Tire shares her passion for sport and our 85,000 employees across the country are rallying behind Hayley and the entire Canadian Olympic Team as they start their journeys towards the podium."

Proud supporters of the Canadian Olympic Team, Canadian Tire, Sport Chek and Sports Experts are passionate about sports because it has been part of its DNA for 90 years. The Family of Companies has everything athletes of all skill and enthusiasm levels need to be involved in their favourite sport whether its families or friends playing together or athletes pushing themselves to new accomplishments.

About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of Companies that includes Canadian Tire Retail, PartSource, Gas+, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, S3 and Atmosphere), Mark's, Canadian Tire Financial Services, and Canadian Tire Jumpstart Charities. With more than 1,700 retail and gasoline outlets from coast-to-coast, our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division. More than 85,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands. Canadian Tire Retail, Sport Chek and Sports Experts are proud to be Premier National Partners of the Canadian Olympic Team. For more information, visit Corp.CanadianTire.ca

SOURCE CANADIAN TIRE CORPORATION, LIMITED