"Help Me Choose" feature allows Canadians to make informed purchase decisions and provides easy access to over 8,000 products for all types of vehicles

TORONTO, Sept. 20, 2011 /CNW/ - Canadian Tire (TSX:CTC.a) (TSX:CTC) today announces the launch of its new online tire store designed to make buying tires and wheels online easier than ever before. By visiting www.canadiantire.ca/tires customers will be able to browse over 8,000 products including top brands and Canadian Tire exclusive products.

"Customers have turned to Canadian Tire for their automotive needs and we are excited to extend our broad assortment of tires and wheels online," said Allan MacDonald, Senior Vice President, Automotive for Canadian Tire. "The launch of the online tire store not only provides Canadians with a new and innovative resource to help them buy the right tires for their vehicle, it also speaks to our commitment to raising the bar on the customer experience."

Customers can shop based on their vehicle, model year, tire size, tire type, and/or brand as well as build a custom selected tire and wheel package. The site also features enhanced product comparison capabilities, product information and a unique "help me choose" function which guides consumers through the purchase process to help them make the right decisions for their vehicles.

Optimized to create a user friendly experience, customers searching for additional information on the tire that is right for them will find a product support area that houses informational articles, how-to videos, buying guides and FAQ's. Shipping is also made easy as customers can have tires shipped at no additional charge to their local store (over 485 locations across Canada) where they can easily arrange to pick them up or have them installed.

All tires installed, mounted, and balanced at a Canadian Tire store are also backed by our national tire warranty program.

ABOUT CANADIAN TIRE

Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of Canada's most-shopped general retailers, offering everyday products and services to Canadians through more than 1,200 retail and gasoline outlets from coast-to-coast. Our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division, which offers such products and services as credit cards, in-store financing, product warranties, and insurance. Nearly 57,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands.