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TORONTO, June 14, 2011 /CNW/ - The end of classes marks the official start of summer for many families eager to enjoy the benefits of the great outdoors. With the Canada Day long-weekend fast approaching, Canadians have the opportunity to kick-start an active camping season. A survey commissioned by Coleman Canada and Canadian Tire indicates that 94 per cent of Canadians plan to spend time outdoors this summer.

"As noted in the survey, participants agree that 'easy campsite setup' (34 per cent) and 'quality gear' (29 per cent) are key to making Canadians happy campers," says Pat Gray, director of marketing, Coleman Canada. "Providing reliable products that minimize setup times and make preparing delicious meals easy are some of the ways Coleman helps create happy campers."

Enjoying the Outdoors is Convenient and Comfortable
Almost 20 per cent of Canadians identified "planning/getting organized" as one of the hardest decisions when "preparing for an outdoor getaway and exploring nature." By offering convenient and comfortable recreational solutions with gear that fits every budget, group size and camping style, Coleman and Canadian Tire enable families to make the most of their outdoor time this summer.

"Canadian Tire understands life in Canada and wants to make it easy for everyone to get outside and discover fun activities," says Duncan Reith, senior vice president, merchandising, Canadian Tire. "Whether it's camping outdoors, going fishing or taking a road trip, Canadian Tire offers products that are made with the latest technologies to create a comfortable, convenient and enjoyable outdoor experience."

• According to Canadians, 36 per cent consider a tent to be the most important gear to have on a trip, but that does not mean it should take the longest to set up. The new line of Coleman® Instant tents, exclusive to Canadian Tire, offer campers the simplest solution for a quick and reliable home away from home. Ready in 60 seconds, these tents offer all the features of a Coleman tent for groups of six and eight and ensure they're spending less time setting-up and more time doing what makes them a happy camper.
• Open air cooking is a staple in every successful summer trip. From overnight to day trips, Coleman's line of on-the-go cooking systems lets the gourmet chef entertain outdoors. The new PerfectFlow^TM InstaStart^TM Portable Oven, a Canadian Tire exclusive, is great for baking and cooking delicious full-sized dishes. By accommodating full size baking pans, adjustable wire racks and 500^oF baking performance, gourmet meals will bring a smile to every camper's face. No need to rely on the campfire to get it going - propane powered, this oven will last up to 3.5 hours with the burner on high using one propane cylinder.
• Canadians will be relieved to know that they no longer have to leave the comforts of home to enjoy the great outdoors - one of the hardest things about embracing nature as identified in the survey by one quarter of respondents (26 per cent). The new Coleman® Portable Propane Coffeemaker can brew a full pot of hot coffee in just 18 minutes. It's not only easy to use, it also operates on a single standard 16.4 oz. propane cylinder so there are no cords to mess with. Campers will feel right at home on the campsite while enjoying a cup of coffee in the morning.
• Almost 30 per cent of Canadians agree that great camp food is an important factor to a happy camping experience. A key component of delicious meals on the campsite is ensuring that food is kept safe and fresh in hot summer weather. Coleman offers a wide range of coolers in all shapes and sizes, boasting stacking capabilities for easy packing and storage. The Coleman® 50 QT Wheeled Xtreme® Party Stacker™ Cooler keeps ice for up to 5 days and will ensure your meals stay safe and cool. Coleman knows that even with a great cooler, sometimes finding what you need when the sun goes down can be a little challenging. To avoid this situation, the Coleman® Auto-On Cooler light attaches to any surface and its integrated motion sensor automatically turns the light on and off. Avoid getting stuck in the dark by sticking this light to any of Coleman's coolers - perfect for nights by the campfire, late nights at the cottage or long weekend getaways. To find out more about camping and Coleman products available at Canadian Tire, visit www.canadiantire.ca/camping.

About the survey
From May 10th to 11th, an online survey among 1,025 randomly selected Canadian adults who are Angus Reid Forum panelists was conducted. The margin of error—which measures sampling variability is +/- 3.1%, 19 times out of 20.

The results have been statistically weighted according to the most current education, gender, age, and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

About Coleman Canada
As an international leader in the innovation and marketing of outdoor products, The Coleman Company, Inc., helps people have fun and make memories by providing the gear integral to their favorite outdoor experiences. The company's products include its legendary lanterns and stoves, as well as coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills under its Coleman®, Exponent® and Campingaz® brands. The company also provides flotation devices, towables, rainwear, waders, hunting and fishing gear, and safety and survival equipment under its Stearns®, Sevylor®, Sospenders®, Hodgman®, Nevin®, Helium® and Mad Dog Gear® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation and can be found online at www.colemancanada.ca.

About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of Canada's most-shopped general retailers, offering everyday products and services to Canadians through more than 1,200 retail and gasoline outlets from coast-to-coast. Our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services, which offers such products and services as credit cards, in-store financing, product warranties, and insurance. Nearly 57,000 people are employed across the Canadian Tire enterprise, which remains one of Canada's most recognized and trusted brands.

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/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photo:  http://smr.newswire.ca/media/articles/1375/auto-on-cooler-light.jpg

Photo : http://smr.newswire.ca/media/articles/1375/coleman-instant-tents.jpg

Photo : http://smr.newswire.ca/media/articles/1375/portable-oven.jpg

Photo : http://smr.newswire.ca/media/articles/1375/portable-propane-coffeemaker.jpg

Video : http://www.newswire.ca/en/releases/mmnr/smr/xtreme_cooler_h264_youtube_720p.flv

Video: http://www.newswire.ca/en/releases/mmnr/smr/coffee_maker_h264_youtube_720p.flv