** MEDIA INVITE / PHOTO OPPORTUNITY *** - ARE QUEBECERS DRIVING BLIND?

Live demos will showcase how Quebecers can be more confident behind the wheel when driving in reverse or changing lanes

MONTREAL, June 13, 2011 /CNW/ - Good visibility is the key to safe driving, but some Quebecers might still be driving blind. New survey results to be released on Friday, June 17, will show that Quebec drivers find reversing, changing lanes and blind spots to be the scariest parts of driving and that a significant number have been involved in or witnessed a back-up accident.

Join Canadian Tire in the Back-up Challenge Obstacle Course to test your own back-up skills and get a surprising look at what Canadians are missing in their blind spots. We'll also showcase new automotive safety products that will help drivers stay safe on the roads this summer and all year round.

What:  Back-up Challenge Obstacle Course
 
  • Live in-car back-up and blind spot demonstrations featuring automotive safety products
 
  • Release of new Canadian Tire automotive safety survey data
Who:   Sebastien Bouchard from Canadian Tire, former Road Safety Director for the region of Quebec - will provide tips and information about product designed to improved the safety of Quebec drivers, passengers and pedestrians

Robert Poëti, traffic safety specialist and former road safety Director for the region of Quebec - available to speak about the safety risks associated with driving in reverse, changing lanes and blind spots

   
Where: 1047, de la Montagne St. (parking lot in front of Bell Center)
  Montreal, QC
   
When:   Wednesday, June 15, 2011
  10 a.m. to 1 p.m.
 
  • 30-minute Back-up Challenge Obstacle Course sessions to be scheduled

 

 

 

 

 

For further information:

To confirm participation time, contact:
Marjorie Belisle
High Road Communications
514-908-0110 ext. 318 (office)
514-581-7996 (mobile)
marjorie.belisle@highroad.com