*MEDIA ALERT / PHOTO OPPORTUNITY** - Old Man Winter: Ready or Not, Here it Comes!

Survey results to be released tomorrow show Canadian drivers taking unnecessary risks this winter

TORONTO, Nov. 16 /CNW/ - New information and survey results to be released on Wednesday, November 17, will show that even with the winter driving season fast approaching, Canadians are still taking risks when it comes to preparing their vehicles for winter.

The results are part of a safety awareness campaign from Canadian Tire to debunk winter driving myths and ensure Canadian drivers know how to be ready for the season. This initiative includes "Are You Ready?" winter driving readiness events in Toronto and Calgary, where customers can get a free assessment and tips on equipping their cars to safely navigate the roads this winter.

What:  Release of Canadian Tire winter driving survey findings
  Free "Are You Ready?" customer car assessments
   
Where:    Canadian Tire Store (Toronto)
  1025 Lake Shore Blvd. East (Lakeshore and Leslie)
  Toronto, Ont.
  M4M 1BM
   
  Canadian Tire Store (Calgary)
  5404 Dalton Drive NW
  Calgary, Alta.
  T3A 2C3
   
When:    "Are You Ready?" winter driving readiness assessments:
   
  Toronto - Wednesday, November 17
  10 a.m. to 3 p.m. EST
   
  Calgary - Friday, November 19
  10 a.m. to 3 p.m. MST
   
Who:    Norman Oliver, General Manager, Canadian Tire, Lakeshore & Leslie (Toronto)
  Mike Edstrom, General Manager, Canadian Tire, Dalton Drive (Calgary)
   
  Phone interviews available upon request
   
Photo Opportunities:  Canadian Tire Winter Driving Team conducting readiness assessments on customer vehicles in Canadian Tire parking lot (checking wipers, winter tires, headlights, etc.)
For further information:

Kent Carter, High Road Communications
416-644-2288, kent.carter@highroad.com