Canadian Tire Logo will be on all GTHL Sweaters.

TORONTO, Oct. 14 /CNW/ - The Greater Toronto Hockey League (GTHL) and Canadian Tire Corporation Limited announced today that they have signed a 2-year agreement making Canadian Tire one of the League's Premier Sponsors.

As part of the deal, 530 teams and a total of 10,000 GTHL players will proudly sport Canadian Tire's iconic triangle and the NHL®'s logo. Having recently signed a five-year partnership with the NHL® and launched the new Canadian Tire Hockey School, the partnership with the GTHL is an opportunity for Canadian Tire to support the sport in the Toronto region. This is the first time in the League's history that a sponsor's logo will be featured on every sweater. "We are very excited about our new partnership with Canadian Tire. It is a brand that has been part of Canadian hockey for generations and we're proud to be associated with it," said GTHL President John Gardner.

"For nearly 90 years, Canadian Tire has equipped millions of hockey players with their first skates, stick, helmet and pads," said Duncan Fulton, vice-president, corporate affairs for Canadian Tire. "We're happy to continue this tradition and to partner with the GTHL."

Canadian Tire Stores will also be donating $20,000 per year to help GTHL children who are in financial need. "Canadian Tire's passion for helping kids in need is refreshing and admirable," said Gardner. "We will continue to look for new opportunities with Canadian Tire Jumpstart to help as many kids as we can."

Canadian Tire stores in the GTA that support the program and have donated to it include:

1608      THE QUEENSWAY ETOBICOKE
    1530      ALBION ROAD ETOBICOKE
    2900      MAJOR MACKENZIE DRIVE MARKHAM
    7650      MARKHAM ROAD MARKHAM
    1156      DUNDAS ST E. MISSISSAUGA
    6670      MEADOWVALE TOWN CENTRE CIRCLE MISSISSAUGA
     900      SOUTHDOWN ROAD MISSISSAUGA
    3050      MAVIS ROAD AT DUNDAS MISSISSAUGA
    5970      MAVIS RD MISSISSAUGA
    2510      HYDE PARK GATE. OAKVILLE
    2025      KIPLING AVE., REXDALE
    1901      EGLINTON AVE EAST. SCARBOROUGH
    3553      LAWRENCE AVE. EAST, SCARBOROUGH
    2850      KINGSTON RD., SCARBOROUGH
     111      RYLANDER BLVD. SCARBOROUGH
    8081      DUFFERIN ST THORNHILL
     700      LAWRENCE AVE W. TORONTO
    6310      YONGE STREET, CENTERPOINT MALL TORONTO
     839      YONGE STREET TORONTO
    5365      DUNDAS ST. WEST TORONTO
    2129      ST. CLAIR AVE W TORONTO
    1019      SHEPPARD AVE. EAST, TORONTO
    2360      EGLINTON W, WESTSIDE MALL TORONTO
    4630      SHEPPARD AVE. EAST TORONTO
    2681      DANFORTH AVE., TORONTO
     825      EGLINTON AVE. TORONTO
      65      DUNDAS STREET WEST TORONTO
    1015      LAKE SHORE BLVD EAST TORONTO
    3200      RUTHERFORD RD. VAUGHAN
    2625B     WESTON RD WESTON
    3850      No.7 HIGHWAY WOODBRIDGE

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About the GTHL

Founded in 1911, the Greater Toronto Hockey League is a non-profit organization and is the largest amateur minor hockey league in the World. There are over 40,000 participants registered annually in the GTHL. GTHL jurisdiction spans Toronto, North York, Scarborough, Vaughan, and Markham and includes players ranging from the ages of 4-20.

About Jumpstart

Canadian Tire Jumpstart is a national, charitable program that helps kids aged 4 to 18 with financial need to participate in organized sports and recreation. The program helps cover the cost of registration, equipment and/or transportation. Since its launch in February 2005, Canadian Tire Jumpstart has helped give more than 250,000 Canadian kids the chance to play. For more information, visit Canadian Tire Jumpstart online at www.canadiantire.com/jumpstart.

About Canadian Tire Corporation

Canadian Tire Corporation, Limited (TSX: CTC.a, CTC), is one of Canada's most shopped general retailers with 480 Canadian Tire stores across the country. Our core retail and automotive operation is strengthened by PartSource, an automotive parts specialty chain; Canadian Tire Petroleum, one of the country's largest independent retailers of gasoline; Mark's "Clothes That Work," a leading retailer of men's, women's and work apparel; and Canadian Tire Financial Services, which has issued over five million Canadian Tire MasterCard credit cards. More than 58,000 Canadians work across Canadian Tire's organization from coast-to-coast in the enterprise's retail, financial services and petroleum businesses.