TORONTO, Nov. 14 /CNW/ - Canadian Tire announced today that it was
joining the Brandon Crisp family to help raise funds to provide kids in
financial need with the opportunity to play organized sports and recreation.
The funds, which will be donated to Canadian Tire JumpStart in memory of
Brandon Crisp, will help remove financial barriers by covering the costs
associated with participating in sports, including registration fees,
equipment and transportation. To enable the Crisp family to provide even more
kids in need with the chance to play, Canadian Tire will be collecting funds
in honour of Brandon online and at all of its stores across Ontario starting
November 14th.
    National in scope but local in its focus, Canadian Tire JumpStart was
created in 2005 to help remove financial barriers to recreation and sports.
The program is delivered through 270 local chapters across the country. These
chapters are made up of Canadian Tire Associate Dealers and community leaders
who work together to identify beneficiaries of the program and ensure its
effective delivery.
    "On behalf of Canadian Tire Corporation, our employees and our Associate
Dealers, I extend our deepest sympathy to the Crisp family," says Dan
Thompson, president, Canadian Tire Foundation for Families. "We are truly
honoured to have been selected by the family to work together so that we can
extend our outreach in memory of Brandon to help even more children in need
have the chance to play."
    Residents interested in donating funds in memory of Brandon Crisp can do
so between November 14th - December 6th, 2008 at www.canadiantire.ca/jumpstart
or in the donation collection boxes at any Canadian Tire store across Ontario.
All of the funds collected in Brandon's memory will be donated through
Canadian Tire JumpStart to kids in financial need across the country to cover
the costs associated with participating in sports and organization recreation,
including registration fees, equipment and transportation.

    The Canadian Tire Foundation for Families is a charitable organization
focused on building strong communities by providing a helping hand to families
and children in need. In addition to community fundraising events and a crisis
response network, the Canadian Tire Foundation for Families helps kids in need
participate in organized sports and recreation through Canadian Tire
JumpStart. Since its inception, Canadian Tire JumpStart has helped give
129,000 kids in need the chance to play.