Breast Cancer Society of Canada set to receive $250,000 from four-hour
    national fundraiser May 1, 2008

    CALGARY, April 28 /CNW/ - Thursday, May 1st, 2008 marks the launch of
Clothes That Work for the Cause, a national charitable fundraising campaign in
support of the Breast Cancer Society of Canada. The goal is to raise $250,000
in just four hours, on one specific evening, to support breast cancer
research.
    From 5:00 p.m. until close on May 1st in each respective time zone,
Mark's Work Wearhouse/L'Equipeur (in Québec) will make a donation of $5.00 to
the Breast Cancer Society of Canada to help fund essential research every time
a customer spends $65.00 or more(*) at stores across the country.

    Breast cancer is the cause
    --------------------------
    "We're honoured to have been chosen as the recipient charity," says
Sherry Johnston, Executive Director, Breast Cancer Society of Canada. "The
company has set aggressive goals for itself and we are most optimistic that
Canadians will join Mark's in its quest to support breast cancer research.
Should Mark's achieve its goal, this will be the largest one-time donation we
will have received."
    "This is a very special initiative for us, as our core customer falls
within the age range where cancer is a potential health issue, not only for
themselves, but for family and friends. Our goal is that this campaign
positively impacts breast cancer research and awareness," says Michael
Strachan, Senior Vice President, Merchandising, Mark's Work Wearhouse. "Mark's
will do everything it can to ensure the program is meaningful for the charity
and consumers alike."
    On the evening of May 1st, in honour of the Clothes That Work for the
Cause campaign and in return for shoppers' generosity, Mark's will provide
special one-night only savings in-store to everyone who helps support the
fundraising effort.
    To raise as much money for the Breast Cancer Society of Canada as
possible, Mark's has produced targeted English and French-language radio and
television Public Service Announcements. They are currently running on
national networks from coast-to-coast, posing the question, "What are you
doing for the cause?" and encouraging viewers and listeners to visit the
campaign website. The innovative online viral marketing campaign is designed
to raise further awareness of the cause and inspire Canadians to take action
when they visit www.workforthecause.com

    workforthecause.com
    -------------------
    workforthecause.com is an interactive website designed to support breast
cancer research, launched April 24th, 2008. Participation in the new website
is growing through a viral marketing campaign, developed to reach as many
Canadians as possible and encourage them to make a difference by supporting
the cause.
    "workforthecause.com is a very personal, interactive website that will
take on a life of its own as Canadians from coast-to-coast post photos of
themselves or anything they choose, as they state what they're doing to help
the cause," says Strachan.
    workforthecause.com will remain live so that visitors to the site may
continue to post photos and share their personal experiences of how they
continue to "work for the cause" and show their support of this and
additional, upcoming Mark's fundraising opportunities.

    About the Breast Cancer Society of Canada

    Established in 1991, the Breast Cancer Society of Canada is a national
registered charity (Charity BN: No.137969861RR0001) whose mandate is to fund
vital Canadian research to improve the detection, prevention and treatment of
breast cancer as well as to ultimately find a cure and create awareness
through education.

    About Mark's Work Wearhouse

    Mark's Work Wearhouse is part of the Canadian Tire family and operates
360 stores across Canada, including 43 L'Equipeur stores in Québec. It is
known as the "Clothes that Work" company with a niche in well-priced, good
quality, innovative garments that provide a high level of functionality to
make everyday living easier and more comfortable. Founded in 1977, the company
stocks a large supply of its popular private label brands including Denver
Hayes, WindRiver and Dakota. It offers an extensive collection of business
casual, weekend, work wear and accessories for men and women between the ages
of 25 and 60. Visit marks.com for the store nearest you or call
1-866-807-1903.

    (*) $65.00 minimum spend is pre-tax and pre-discount and does not include
    purchase of gift cards.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
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